A trip to Lake Geneva isn’t complete until you head downtown to do a bit of shopping. Lake Geneva’s ever popular, quaint downtown is a delight for the seasoned shopper as well as the reluctant tag-a-long. With blocks of charming boutiques mixed in with unique eateries as well as a beach, park and library, the town’s charming shopping district offers entertainment for all (minus the mall). From designer clothing, original jewelry and high-end footwear to antiques, toys and unique home décor, Lake Geneva merchants deliver the goods. Plus when it pours, we always have the stores!